Understanding Financial Statements

with Fred Welk of the CEDF

This crash course will help clear up confusion and misunderstandings about small business financial reporting. You’re guaranteed to be more comfortable and more confident in your knowledge.

Do you have trouble understanding or making best use of the financial reports provided by your bookkeeper or CPA, such as an Income Statement, Balance Sheet or Cash Flow Statement?

Are you requesting and analyzing your financial reports at least monthly to put your business on a better course? Do you feel intimidated by accounting and finance topics? Do you want to get over your mental block about this subject? This crash course will help clear up confusion, misunderstandings and false assumptions about small business financial reporting. You’re guaranteed to be more comfortable with the subject and more confident in your knowledge.

Who should attend?

-New owners or managers or those planning entry into business.
-Business owners who need a better understanding of fundamentals.
-Those who plan to attend future CEDF four-night QuickBooks hands-on workshops.

Frederick Welk is a CEDF business advisor and serves as director of education and communications. Before joining the organization, he spent more than 30 years in specialty retailing and franchise development, operating his own company for 23 years.

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